8 Principles of Website Conversion
Often when we sit down to review a new client website marketing, the first thing we encounter is a problem with their website conversion process. I don’t think conversion optimization requires a PHD,...
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A/B versus Multivariate Testing
A/B testing is nothing more than performing a test of two elements and measuring the response. It’s called A/B testing because you are likely testing two elements against each other, such as element...
View ArticleWhat’s a Good Website Conversion Rate?
This week I found myself answering the age old question, “what is a good website conversion rate?”. This is a great question to ask, however there is no concrete answer. The fact of the matter is that...
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Lead Nurturing: More Than Just Care & Encouragement
You’ve worked hard to generate leads through digital initiatives and have watched your conversion rates rise, but you aren’t seeing an increase in customers. So where is the disconnect? While lead...
View ArticleHow My Barista Taught Me About Conversion Optimization
For a very long time, I didn’t like coffee. Don’t get me wrong; I drank the stuff, but for a purpose—one long day at work equaled one big cup of java—not for enjoyment. I couldn’t have cared less if I...
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